diff --git a/taiga/projects/notifications/api.py b/taiga/projects/notifications/api.py
index b5f1b126..b65956d3 100644
--- a/taiga/projects/notifications/api.py
+++ b/taiga/projects/notifications/api.py
@@ -44,10 +44,9 @@ class NotifyPolicyViewSet(ModelCrudViewSet):
         projects = Project.objects.filter(
             Q(owner=self.request.user) |
             Q(memberships__user=self.request.user)
-        )
+        ).distinct()
         for project in projects:
-            if not services.notify_policy_exists(project, self.request.user):
-                services.create_notify_policy(project, self.request.user, NotifyLevel.watch)
+            services.create_notify_policy_if_not_exists(project, self.request.user, NotifyLevel.watch)
 
     def get_queryset(self):
         self._build_needed_notify_policies()
@@ -55,5 +54,5 @@ class NotifyPolicyViewSet(ModelCrudViewSet):
         qs = models.NotifyPolicy.objects.filter(
             Q(project__owner=self.request.user) |
             Q(project__memberships__user=self.request.user)
-        ).order_by("project__name")
+        )
         return qs.distinct()
diff --git a/taiga/projects/notifications/services.py b/taiga/projects/notifications/services.py
index 90a06049..5ec435ca 100644
--- a/taiga/projects/notifications/services.py
+++ b/taiga/projects/notifications/services.py
@@ -52,6 +52,20 @@ def create_notify_policy(project, user, level=NotifyLevel.notwatch):
         raise exc.IntegrityError("Notify exists for specified user and project") from e
 
 
+def create_notify_policy_if_not_exists(project, user, level=NotifyLevel.notwatch):
+    """
+    Given a project and user, create notification policy for it.
+    """
+    model_cls = get_model("notifications", "NotifyPolicy")
+    try:
+        result = model_cls.objects.get_or_create(project=project,
+                                               user=user,
+                                               defaults={"notify_level": level})
+        return result[0]
+    except IntegrityError as e:
+        raise exc.IntegrityError("Notify exists for specified user and project") from e
+
+
 def get_notify_policy(project, user):
     """
     Get notification level for specified project and user.