diff --git a/dch_webhooks.py b/dch_webhooks.py
index e24717e..d5e9b42 100644
--- a/dch_webhooks.py
+++ b/dch_webhooks.py
@@ -30,6 +30,7 @@ EXCLUDE_DESCRIPTION_WORDS = {
     'pay',
     'payment',
     'purchase',
+    'retail',
     'the',
 }